Apple TV+ is operating at a billion-dollar annual loss, but insiders say it’s all part of Apple’s long-term strategy to grow its ecosystem and cement its status in prestige TV.

Apple TV+ kicked off SXSW 2025 with the world premiere of The Studio, a sharp Hollywood satire from Seth Rogen & Evan Goldberg. Stars including Catherine O’Hara, Kathryn Hahn, and Ike Barinholtz walked the red carpet in Austin ahead of the show’s March 26 debut. Read more & check out our ★★★★★ review!

Seth Rogen and Evan Goldberg’s The Studio takes a scathing, hilarious deep dive into the absurdities of Hollywood. Read our 5 Star Review of Apple TV+’s new comedy.

Seth Rogen leads a star-studded cast in The Studio, a biting Hollywood satire coming to Apple TV+ on March 26. Watch the trailer and get all the details here.

Seth Rogen and Evan Goldberg’s The Studio explores the absurdity of Hollywood’s power plays, featuring Martin Scorsese, Ron Howard, and Olivia Wilde as chaotic versions of themselves.