SXSW Kicks Off with Star-Studded World Premiere of Apple TV+’s ‘The Studio’
Seth Rogen attends the world premiere for “The Studio” at the 2025 SXSW Film & TV Festival’s Opening Night TV Premiere in Austin, Texas. The comedy series premieres globally on Wednesday, March 26, 2025 on Apple TV+.
Apple TV+ lit up the Paramount Theatre in Austin, Texas, last night with the world premiere of The Studio, the highly anticipated comedy series from Seth Rogen and Evan Goldberg. As the opening night event for the 2025 SXSW Film & TV Festival, the red carpet was rolled out for an A-list ensemble cast, an eager crowd, and a debut that set the tone for one of the biggest comedy releases of the year.
The 10-episode series will officially premiere on Apple TV+ on Wednesday, March 26, 2025, dropping its first two episodes before rolling out new ones every Wednesday through May 21, 2025. But last night, festival attendees got the first glimpse of Rogen’s Hollywood satire in the perfect setting: a festival known for celebrating both bold new voices and comedic brilliance.
A Star-Studded Red Carpet Event
eth Rogen, Chase Sui Wonders, Catherine O’Hara, Ike Barinholtz and Kathryn Hahn attend the world premiere for “The Studio” at the 2025 SXSW Film & TV Festival’s Opening Night TV Premiere in Austin, Texas. The comedy series premieres globally on Wednesday, March 26, 2025 on Apple TV+.
Seth Rogen, who not only stars in the series but also serves as co-writer, director, and executive producer, led the charge down the red carpet, joined by an all-star lineup that included Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, Chase Sui Wonders, and guest stars Dewayne Perkins and Jessica Clements. Also in attendance were co-creators Evan Goldberg, Peter Huyck, Alex Gregory, and Frida Perez, alongside executive producer James Weaver.
The excitement was palpable as Rogen, ever the showman, hyped up the audience before the screening, teasing the absurdity and chaos at the heart of The Studio. "We wanted to make a show that captures the madness of Hollywood, but in a way that’s just as fun for movie lovers as it is for people who love to watch the industry eat itself alive," Rogen joked.
A Hilarious Look Inside Hollywood’s Chaos
Apple TV+
The Studio follows Matt Remick (Rogen), the newly appointed head of the struggling Continental Studios, as he attempts to navigate the cutthroat world of modern moviemaking. With a team of executives barely holding it together, a parade of egotistical artists, and an industry on the verge of collapse, Matt’s passion for cinema might be the very thing that destroys him.
In addition to Rogen, the show boasts an ensemble cast of comedic powerhouses, including Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase Sui Wonders, as well as Bryan Cranston, Keyla Monterroso Mejia, and Dewayne Perkins in recurring roles. The mix of veteran comedic talent and fresh new faces has already positioned The Studio as one of the most exciting comedies of the year.
Early Reactions and What Critics Are Saying
Seth Rogen attends the world premiere for “The Studio” at the 2025 SXSW Film & TV Festival’s Opening Night TV Premiere in Austin, Texas. The comedy series premieres globally on Wednesday, March 26, 2025 on Apple TV+.
The SXSW audience responded with enthusiastic laughter throughout the screening, with many praising the show’s sharp wit, rapid-fire dialogue, and painfully relatable industry satire. Early social media reactions have called The Studio "the funniest thing Rogen has done in years" and "a pitch-perfect roast of Hollywood that feels all too real." Currently boasting a 100% score on Rotten Tomatoes, the show is already earning critical acclaim.
Want to know if The Studio lives up to the hype?
Read our full five-star review here and find out why we’re calling it a must-watch.
The Road to Streaming: What’s Next for The Studio
With The Studio officially launching on March 26, Apple TV+ is betting big on this series to be its next breakout comedy. The show is part of the platform’s growing commitment to high-quality, star-driven original content, and with the buzz from SXSW, it’s already shaping up to be one of the streaming service’s most talked-about premieres.
For fans eager to dive into the chaos of The Studio, now is the perfect time to catch up on all the details. Watch the official trailer here and mark your calendars for March 26—because if last night’s premiere was any indication, this is a comedy you won’t want to miss.
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