Calvin Klein Taps Sadie Sink for Second Chapter of Fall ‘Feel the Fit’ Campaign

Sadie Sink joins Tate McRae in Calvin Klein’s multi-chapter denim campaign, directed by Aidan Zamiri.

Calvin Klein has unveiled the second chapter of its fall “Feel the Fit” denim campaign, this time starring Sadie Sink. The 24-year-old actress, who rose to fame on Stranger Things and also appeared in The Whale. Sink earned a Tony nomination for playing high schooler Shelby Holcomb in John Proctor Is the Villain. Most recently she starred as Jean Gray in Marvel Studio’s Spider-Man: Brand New Day. Additionally, the film keeps breaking records, crossing $1 Billion at the domestic box office and counting.

Directed and photographed by Aidan Zamiri, the campaign follows Sink through a series of everyday scenes where putting on her Calvin Klein jeans triggers a shift in energy, moving through unexpected moments with growing confidence. “Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”

The New Campaign’s And What’s Still To Come

Calvin Klein kicked off the multi-chapter “Feel the Fit” campaign last week with Grammy-nominated singer Tate McRae. The 23-year-old Canadian artist, who first became known as a contestant on So You Think You Can Dance: The Next Generation, used movement and dance to transform each scene of her own campaign video. One more chapter is still to come in the series.

What’s Actually In The New Denim Lineup

For fall, Calvin Klein introduced a range of denim fits built around the campaign. The 90s Straight Jean returns in fresh washes for a laid-back, polished look. The Low Rise Baggy Jean offers a loose, relaxed silhouette. The High Rise Loose Jean delivers a sleeker, body-defining fit in rich dark rinses.

The Feel the Fit Collection

The campaign launches Tuesday across Calvin Klein retail stores, Calvin Klein Online, social platforms, and out-of-home placements.

Joanthan P. Moustakas

Jonathan P. Moustakas founded The Cinema Group in 2020 during the challenges of the pandemic, after losing the vital ability to find community in theaters and escape through the captivating magic of cinema. Feeling profoundly cut off from the vibrant film community he cherished, he sought to create a welcoming home for dedicated cinema fans while providing engaging, daily curated content that resonates with their passions. Years later, The Cinema Group has blossomed from a small collective of loyal fans into a thriving brand that reaches millions of audiences every month across a diverse array of platforms and mediums.

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