L.A. Wildfires: How to Help
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The wildfires devastating California over the past week have left us at The Cinema Group deeply heartbroken and concerned for the countless individuals and communities whose lives have been upended. Watching the destruction unfold, seeing homes reduced to ashes, neighborhoods evacuated, and lives lost, has been a sobering reminder of how vulnerable we all are in the face of nature’s wrath. Our thoughts, prayers, and deepest sympathies go out to the victims of these fires, to those who have lost loved ones, and to the thousands who are now grappling with the uncertainty of what comes next.
As an organization that cherishes storytelling and the human connection it fosters, we find ourselves particularly moved by the stories of resilience emerging from this disaster. From first responders risking their lives to protect others, to neighbors banding together to provide shelter, support, and solace, these moments of solidarity remind us of the strength and compassion that can shine even in the darkest times. Still, the challenges faced by the displaced, the grieving, and those who have lost everything are immense, and they will need our help long after the fires are extinguished.
At The Cinema Group, we believe in using our platform to amplify efforts that bring relief to those in need. In this time of crisis, there are numerous organizations stepping forward to provide critical aid, from supporting first responders on the front lines to ensuring evacuees have shelter, food, and medical care. While we can never fully replace what has been lost, we can stand together as a community to help those affected begin the long journey of recovery. We encourage everyone to join us in supporting these vital efforts and showing that even in the face of devastation, we can come together to make a difference.
As devastating wildfires rage across Los Angeles, entertainment industry groups and disaster relief organizations are stepping up to assist first responders, displaced residents, and impacted members of the entertainment community. The fires, which include the Palisades, Eaton, Hurst, and Woodley fires, remain at zero percent containment, prompting over 30,000 evacuations and causing at least five fatalities. To aid those affected, several organizations are mobilizing resources and accepting donations.
Organizations Leading Relief Efforts
Defy:Disaster (Entertainment Industry Foundation):
This program supports first responders and communities impacted by natural disasters. EIF, which has a longstanding history of disaster response, is accepting donations to provide food, shelter, medical care, and support for displaced families and pets.
SAG-AFTRA Foundation:
The guild’s disaster relief fund is accepting contributions to assist its members affected by the fires. SAG-AFTRA also canceled its live SAG Awards nomination announcement due to the ongoing emergency.
L.A. Fire Department Foundation:
This foundation provides critical tools and safety equipment to firefighters. Immediate donations, including $1 million from the Annenberg and Wasserman Foundations, are helping supply emergency fire shelters and hydration packs.
CORE (Community Organized Relief Effort):
Co-founded by Sean Penn and Ann Lee, CORE is distributing masks, hygiene kits, and other essential resources at evacuation shelters in L.A.
World Central Kitchen:
Chef José Andrés’ nonprofit is on the ground providing meals and water to first responders and evacuees.
International Medical Corps:
Headquartered in Los Angeles, this humanitarian group is delivering first-aid kits, hygiene kits, and other relief supplies to affected communities.
Americares:
This health-focused relief organization has activated a wildfire relief fund and is assisting health facilities in areas affected by the fires.
GlobalGiving:
The organization has launched its California Wildfire Relief Fund, focusing on providing emergency supplies and supporting long-term recovery efforts.
GoFundMe:
The platform has created a hub for verified fundraisers supporting local wildfire relief, including efforts to help displaced residents and organizations like Rags2Wags, a nonprofit canine rescue.
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How You Can Help
• Donate directly to the organizations listed above.
• Share verified fundraisers or donation links through your social media channels.
• Support local businesses or shelters providing immediate aid.
Every contribution helps provide critical relief to those affected by the fires.
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